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Indian Premier League (IPL)
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio
March 25, 2021
Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…
Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
DHL Scores Landmark Deal With IPL’s Mumbai Indians
March 3, 2021
Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
Vivo Set To Sever Ties With IPL Due To Political Pressure
February 9, 2021
Indian Premier League (IPL) title sponsor Vivo is poised to rescind its deal with the Board…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
IPL 2020 Sees Rise In Ambush Marketing
October 15, 2020
Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…
