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Indian Premier League (IPL)
Sony Increases IPL Sponsor Fees by 19 percent
September 7, 2009
IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.
Kolkata Knight Riders Swap Pepsi for Coke
February 25, 2009
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
