Indian Premier League (IPL)

HSBC Sponsors IPL on YouTube

March 1, 2010

HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

Broadcaster Takes Billions for IPL Airtime

November 10, 2009

Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…

Sony Increases IPL Sponsor Fees by 19 percent

September 7, 2009

IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.

Kolkata Knight Riders Swap Pepsi for Coke

February 25, 2009

Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.