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Indian Premier League (IPL)
IPL becomes YouTube's first live sports property
January 22, 2010
The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.
Broadcaster Takes Billions for IPL Airtime
November 10, 2009
Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…
Sony Increases IPL Sponsor Fees by 19 percent
September 7, 2009
IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.
Kolkata Knight Riders Swap Pepsi for Coke
February 25, 2009
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
