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Indian Premier League (IPL)
PayTM Bags BCCI Title Sponsorship In Landmark Deal
July 31, 2015
Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
Chennai Super Kings & Rajasthan Royals suspended From IPL For Two Years
July 14, 2015
In a damaging blow to the legitimacy of the lucrative Indian Premier League (IPL), the Chennai Super Kings and Rajasthan Royals teams face suspension from the tournament for a…
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
Coca-Cola India Tipped To Acquire Equity Stake In IPTL
April 1, 2015
Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…
Spartan Sports Secures CSK Partnership
March 24, 2015
Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.
Brands Gravitate To India’s Sports & Film Industry In 2015
January 15, 2015
Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…
Kings XI Punjab Scores Two New Partners
September 17, 2014
IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.
HTC Partners Kings XI Punjab
September 1, 2014
Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…
Huawei Continues Sponsoring Canberra Raiders
June 10, 2014
Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.
