Indian Premier League (IPL)

Chinese Smartphone Backs IPL to Gain Indian Mindshare

October 19, 2015

Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape

October 2, 2015

Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Chennai Super Kings & Rajasthan Royals suspended From IPL For Two Years

July 14, 2015

In a damaging blow to the legitimacy of the lucrative Indian Premier League (IPL), the Chennai Super Kings and Rajasthan Royals teams face suspension from the tournament for a…

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Spartan Sports Secures CSK Partnership

March 24, 2015

Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…