March 24, 2015
Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.
January 15, 2015
Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…
September 17, 2014
IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.
September 1, 2014
Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…
June 10, 2014
Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.
May 9, 2014
For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.
April 17, 2014
Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
April 2, 2014
The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…
February 18, 2014
Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.