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Indian Premier League (IPL)
Big Spending Maruti Suzuki Finally Boards The IPL Fanfare
March 22, 2016
Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…
PepsiCo Pulls A Cricketing 180 In India
February 22, 2016
A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…
Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
2016 Trends In India's Sportainment Landscape Part 1
January 11, 2016
In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…
Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership
December 11, 2015
The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.
Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead
November 27, 2015
Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.
Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?
November 18, 2015
In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.
Chinese Smartphone Backs IPL to Gain Indian Mindshare
October 19, 2015
Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.
Nissan Hedges On Cricket Sponsorship As It Courts India
October 14, 2015
Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…
Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape
October 2, 2015
Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…
