India

Sony to Launch New Season of KBC

September 20, 2010

Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.

Deccan XI Receive Pune's First Corporate Football Sponsorship

August 11, 2010

India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…

Hero Honda to Sponsor Women's Golf Tour

August 6, 2010

Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…

Women's pro golf strike deal with Hero Honda in India

August 6, 2010

Hero Honda will become the new Title Sponsor for the Fifth season of the Women's Professional Golf Tour of India. The fifth season of the Tour will see…

India urges public sector to back Commonwealth Games

July 22, 2010

With Commonwealth Games private sector sponsorship struggling, the Indian Government has urged its public sector undertakings (PSUs) to get involved.

JPSI Sponsors India's Only F1 Driver

July 12, 2010

Jaypee Sports International will sponsor Indian F1 driver Karun Chandok beginning at the weekend's British Formula One Grand Prix.

United Breweries Sponsors Season's Richest Race

July 9, 2010

United Breweries has taken title sponsor of the Kingfisher Derby, set to be held at India's Bangalore Turf Club. Billed as India's "King of all Derbies", the Kingfisher…

Amul Sponsors Music Reality Show

June 18, 2010

Dairy food producer Amul will sponsor India's newest music reality television show, Sangeeta Mahayuddham.

India's First 3D Ads to Air During T20

April 8, 2010

The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…