India

JPSI Sponsors India's Only F1 Driver

July 12, 2010

Jaypee Sports International will sponsor Indian F1 driver Karun Chandok beginning at the weekend's British Formula One Grand Prix.

United Breweries Sponsors Season's Richest Race

July 9, 2010

United Breweries has taken title sponsor of the Kingfisher Derby, set to be held at India's Bangalore Turf Club. Billed as India's "King of all Derbies", the Kingfisher…

Amul Sponsors Music Reality Show

June 18, 2010

Dairy food producer Amul will sponsor India's newest music reality television show, Sangeeta Mahayuddham.

India's First 3D Ads to Air During T20

April 8, 2010

The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…

Airtel Sponsors YouTube IPL Coverage

March 17, 2010

Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

HSBC Sponsors IPL on YouTube

March 1, 2010

HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

Broadcaster Takes Billions for IPL Airtime

November 10, 2009

Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…

Coca-Cola Sponsors Youth Football Development in India

October 19, 2009

Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…