India

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…

Amul sponsors Indian team for London Olympics

February 29, 2012

Asiaâ€™s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nationâ€™s team for the…

Amul to back Sauber Formula One team at Indian GP

October 5, 2011

Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…

Nike renews India cricket deal for five years

May 2, 2011

Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…

Aircel signs landmark IPL deal

April 12, 2011

Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…

AIFF Postpone I-League Search for Sponsors

November 10, 2010

An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…

Airtel Offers Last Minute Sponsorship for Games

October 1, 2010

Indian telco Airtel has offered last-minute support to this monthâ€™s Commonwealth Games in the form of a US$1 million sponsorship. The few private companies stepping forward to sponsor…

Sony to Launch New Season of KBC

September 20, 2010

Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.

Deccan XI Receive Pune's First Corporate Football Sponsorship

August 11, 2010

India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…

Hero Honda to Sponsor Women's Golf Tour

August 6, 2010

Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…