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Amul to back Sauber Formula One team at Indian GP
October 5, 2011
Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
Aircel signs landmark IPL deal
April 12, 2011
Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
AIFF Postpone I-League Search for Sponsors
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
Airtel Offers Last Minute Sponsorship for Games
October 1, 2010
Indian telco Airtel has offered last-minute support to this month’s Commonwealth Games in the form of a US$1 million sponsorship. The few private companies stepping forward to sponsor…
Sony to Launch New Season of KBC
September 20, 2010
Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.
Deccan XI Receive Pune's First Corporate Football Sponsorship
August 11, 2010
India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…
Hero Honda to Sponsor Women's Golf Tour
August 6, 2010
Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…
Women's pro golf strike deal with Hero Honda in India
August 6, 2010
Hero Honda will become the new Title Sponsor for the Fifth season of the Women's Professional Golf Tour of India. The fifth season of the Tour will see…
India urges public sector to back Commonwealth Games
July 22, 2010
With Commonwealth Games private sector sponsorship struggling, the Indian Government has urged its public sector undertakings (PSUs) to get involved.
