India

Audi India sponsors PCJ Delhi Couture Week 2013

July 29, 2013

The luxury car manufacturer is set to become the Associate Partner for PCJ Delhi Couture Week 2013. Organised by the Fashion Design Council of India (FDCI), the annual…

Celkon Mobiles Extends Ties With India Tour

July 24, 2013

Celkon Mobiles, the sixth largest mobile handset company in India, has signed a deal with the Zimbabwe Cricket Board to become the title sponsor of a series of…

John Abraham becomes Reebok's Brand Ambassador

July 23, 2013

Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.

Lionel Messi Becomes WeChat’s Global Ambassador

July 11, 2013

China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

Sponsors circling new Indian Badminton League

December 6, 2012

Sponsors of the Indian Premier League Twenty20 cricket tournament have thrown their support behind what will be the country's latest sporting competition, the Indian Badminton League (IBL).

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…

Amul sponsors Indian team for London Olympics

February 29, 2012

Asiaâ€™s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nationâ€™s team for the…