India

Ranveer Singh Endorses Myntra’s Roadster

April 7, 2014

Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.

IPL Season 7 Confusion Affecting Sponsorship Revenues

April 2, 2014

The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…

Pernod Anticipates Short-Term Stagnant Asian Market

March 31, 2014

French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…

Twitter Wants To Profit On Elections & Cricket In India

March 25, 2014

The 2014 Indian Lok Sabha (or General Election) in 160 constituencies is likely to be influenced the most by social media users, according to various reports.

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…

MTV Films Propelling India’s Branded Content Scene

March 11, 2014

In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Global Digital Music Market To Top US$9 Billion

March 3, 2014

The widespread use of smart mobiles in emerging markets such as India - and the growth of local and foreign music services - are expected to drive global…