India

Snapdeal Rides On Bigg Boss Bandwagon

August 6, 2014

Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…

Indian cricketers tipped for steep endorsement boosts after Test performances

July 24, 2014

Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

Hero MotoCorp Branches Into ISL Partnership

July 21, 2014

Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.

Hero Motocorp Wheels into Limacol CPL Partnerships

July 10, 2014

Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

BPL Partners Indian Super League (ISL)

June 23, 2014

Ahead of the debut season of the Indian Super League(ISL) in September, organisers of the tournament have signed a partnership with the Barclays Premier League(BPL).

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…

Twitter Set For Growth In Asia-Pacific

May 28, 2014

Twitter's global user base is forecast to increase by almost 25% this year, with the greatest growth likely to come in emerging markets, according to the latest eMarketer…