India

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Spartan Sports Secures CSK Partnership

March 24, 2015

Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.

Graphic India Raises USD2.8m In Capital

March 19, 2015

Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…

Yepme Signs On Rhea Chakraborty as Brand Ambassador

March 17, 2015

MTV VJ turned Bollywood actor Rhea Chakraborty, 22, has just been signed as the celebrity ambassador for domestic online shopping portal Yepme.com,

Real Estate Company Backs Indian Shuttlers

February 26, 2015

Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.

Mohun Bagan Faces Sponsorship Woes

February 18, 2015

One of Asia’s oldest football clubs, Kolkata-based Mohun Bagan faces a funding crisis, despite its status as the most well-supported and successful team in India.

Tata Power Sponsors Shweta Galande

February 17, 2015

In its bid to improve the development of homegrown sporting talents, Tata Power has sealed a deal with budding female professional golfer Shweta Galande as one of its…

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…