India

Yepme Sponsors WIndies For World Cup 2015

January 29, 2015

Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.

Warc Predicts Tepid Global Ad Spend

January 27, 2015

Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.

Indian Media Bigwigs Invest In Digital

January 21, 2015

One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with the former Group CEO of Network 18, B Saikumar, to launch a major digital…

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…

Tata Consolidates Aircel Chennai Open Partnership

January 5, 2015

The 20th edition of Aircel Chennai Open ATP World Tour tennis tournament has renewed a partnership deal with Tata Water Plus.

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

PepsiCo India Continues With Youth Centric Collaborations

December 10, 2014

PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…

Candy Crush Eyes India’s Female Youth Market

December 8, 2014

King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.