India

Netflix Launches Two Indian Originals In A Bid To Keep Up With Amazon Prime

August 5, 2017

Netflix is building up its Indian content offerings, launching two new originals that it will stream worldwide.

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

Cosmetic Brands Gun For Indian Share

July 19, 2017

Beauty is a booming business for mobile-first Indian millennials now, particularly those from Tier-II cities.

MTV Shuga Poised For An Indian Remake

July 13, 2017

MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.

PKL Strengthens Claim As South Asia's Cult Favourite

July 4, 2017

Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.

Puma Contrasts Kohli Deal with Emerging Indian Actress

June 12, 2017

Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.