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ICC (International Cricket Council)
Unilever Lifts Women’s Cricket With International Cricket Council (ICC) Partnership
March 11, 2025
FMCG giant Unilever has secured a landmark, multi-year women’s cricket partnership with the International Cricket Council…
Dubai Real Estate Developer Sobha Realty Becomes Latest ICC’s Global Partner
February 18, 2025
Dubai-based real estate developer Sobha Realty has become a new global partner for major ICC men's…
Royal Stag Solidifies Cricket Partnership With Recent Extension
June 14, 2024
Indian whisky brand Royal Stag has extended its partnership with the International Cricket Council (ICC) for another…
Emirates Expands Long-standing International Cricket Council (ICC) Partnership
June 3, 2024
Emirates have expanded its partnership deal with the International Cricket Council (ICC). The eight year extension has…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
Crypto Platform FTX Backs ICC To Attract South Asian Consumers
November 10, 2021
Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response
June 14, 2020
In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…
