Hockey

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals

December 16, 2015

Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.

Hockey World League Gets Backing From Underground Brand

October 28, 2015

Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.

Hockey Continues To Be Central In Hero MotoCorp Sponsorship Strategy

August 31, 2015

The International Hockey Federation (FIH) has clinched a deal with Hero MotoCorp Limited as the title sponsor of the 2015 men's Hockey World League Final to be held…

Speculation Rife On India Making Its First Olympic Hosting Bid

April 24, 2015

IOC’s head honcho Thomas Bach is set to meet India's Prime Minister Narendra Modi next Monday amid growing expectations the populous nation may make its inaugural, long overdue…