Hockey

Nike Scores Global Hockey Deal

January 16, 2024

Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…

Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign

December 4, 2018

With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…

Haier Rescues Pakistan's Hockey World Cup Campaign

November 16, 2018

Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…

Hero MotoCorp Returns To Hockey

August 29, 2017

Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.

Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost

October 17, 2016

The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

ESPN Gets Ambitious In India's Growing Sports Industry

June 2, 2016

With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals

December 16, 2015

Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.

Hockey World League Gets Backing From Underground Brand

October 28, 2015

Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.