Hero Motocorp

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

Tata Motors Rides On Messi As It Revives Flagging Fortunes

November 4, 2015

FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Hockey Continues To Be Central In Hero MotoCorp Sponsorship Strategy

August 31, 2015

The International Hockey Federation (FIH) has clinched a deal with Hero MotoCorp Limited as the title sponsor of the 2015 men's Hockey World League Final to be held…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal

July 28, 2014

Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…