Hero Motocorp

Hero MotoCorp’s E-Scooter VIDA V1 Backs TCS World Premier’s 10k Bengaluru Run

April 24, 2024

Hero MotoCorp’s e-scooter line VIDA V1 is all poised to collaborate with Indian distance running pioneers Procam…

How does the ISL's Sponsorship Scorecard Stack Up In 2020?

November 20, 2020

The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…

Hero MotoCorp Returns To Hockey

August 29, 2017

Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.

Indian Two-Wheeler Behemoth Roars Ahead With Prestigious Hockey Title Sponsorship

June 7, 2016

Indian two-wheeler maker Hero MotoCorp continues its quest as the biggest Asian player in hockey sponsorship, by securing title sponsorships with both the male and female editions of…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…