Government Body

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

IPL Style Yoga League On The Cards

December 6, 2016

Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.

Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016

August 29, 2016

Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…

Singapore's Health Promotion Board to use branded content to deliver key youth message

February 11, 2013

Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…

Hong Kong Open seeks Govt funding after sponsorship shortfall

September 10, 2012

Organisers of the Hong Kong Open golf tournament have sought additional government funding to help fill a sponsorship shortfall of about $2.75 million.