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Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group
April 17, 2024
Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…
Odisha’s State Government Continues Backing Indian Hockey
May 14, 2023
The state government of Odisha has inked out an extension for the next ten years with…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Japanese Government Keen On Growing Esports Industry
March 31, 2020
The Japanese government is set to team up with game companies and legal experts to formulate…
China Plans To Stimulate Sport Industry With State-Backed Investment Fund
December 3, 2019
The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
Thai Government Tipped To Raise More Funding For MotoGP Hosting Rights
October 15, 2019
MotoGP is poised to continue its Thai stint with the country’s government expected to approve a new race contract extension next month, according to Sports Authority of Thailand…
Comedy Channel Adapting To Brands Needs for Longer-Form Content
May 9, 2019
Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.
Is Aamir Khan Going To Boost India-China Ties?
April 28, 2018
Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…
IPL Style Yoga League On The Cards
December 6, 2016
Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…
Hong Kong’s Sponsorship Market Set For Austerity in 2017
October 20, 2016
Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.
