Government Body

Sponsorship in Asia in rude health

Japanese Government Keen On Growing Esports Industry

March 31, 2020

The Japanese government is set to team up with game companies and legal experts to formulate…
2022 Beijing Winter Olympics China Dairy War

China Plans To Stimulate Sport Industry With State-Backed Investment Fund

December 3, 2019

The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
MotoGP Thailand

Thai Government Tipped To Raise More Funding For MotoGP Hosting Rights

October 15, 2019

MotoGP is poised to continue its Thai stint with the country’s government expected to approve a new race contract extension next month, according to Sports Authority of Thailand…
SGAG Nubbad

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

IPL Style Yoga League On The Cards

December 6, 2016

Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…
Hong Kong Sponsorship

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.
challenger tourist board-breaks-mould

Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016

August 29, 2016

Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…