Gen Z

Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users

December 20, 2019

By the end of 2020, Gen Z is set to be almost a third of the…

NFL Partners TikTok To Woo Gen Z Audience

September 7, 2019

Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.

Tencent Invests In Chinese Anime Platform Kuaikan

August 29, 2019

Tencent has invested US$125m in online anime platform Kuaikan, as part of the Internet giant’s long-term efforts to monetise popular Gen Z platforms.

New Balance Mobile Game Resonates With Gen Z Consumers

August 8, 2019

Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.

Short Form Videos From KOLs Engage China’s Lower-Tier City Youth

June 11, 2019

Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…

Report: Brands Should Give Gen Z Opportunities To Be In Control

May 30, 2017

Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.

Britannia Develops Digital Sound Strategy For Indian Gen-Z Engagement

March 17, 2017

Leading Indian biscuits maker Britannia Good Day has partnered MECWavemaker, Gaana.com and Radio Mirchi, to create the nation’s first brand owned 24/7 campus digital radio station to woo…