Gaming

Indian eSports Scores A Fairy Godfather

January 19, 2017

The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow

July 28, 2016

With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…

Toho Bets On Pokemon Go Hype For Upcoming Movie Release

July 15, 2016

Major Japanese film producer, distributor and exhibitor Toho is banking on the global craze for the Pokemon Go augmented reality game to fuel demand for the popular animation…

Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience

June 21, 2016

While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…

Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market

April 27, 2016

With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups this year.

Anomaly In S-League Sponsorship; Landmark Deal For Young Lions

February 2, 2016

Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts as the primary sponsor of S-League club Young Lions today.

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

ASN Exclusive: Major Partnerships Tipped For ICC China 2015

June 22, 2015

In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…