Gaming

Mastercard Becomes LoL’s First Global Sponsor

September 21, 2018

Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Tencent Revenue Boost Driven By Branded Content & Games

May 20, 2018

Strong revenue from games and advertising lifted revenue and profit margins at Chinese online behemoth Tencent.

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

India’s Mobile Gaming Landscape Offering Viable Comms Medium

August 10, 2017

India may be far from realising its 100% literacy goal, but when it comes to mobile gaming, it is tipped to generate US$1.1b in revenue by 2020 as…

One Championship Scores Gaming Partnership In Philippines

April 21, 2017

Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

Indonesian eSports Platform Scores An Investment Boost

March 3, 2017

Indonesia’s eSports platform RevivalTV is a mere seven months old, but it has scored a major investment deal, a boost for Asean’s biggest eSports market.