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Newzoo Study: Women Prefer Mobile Puzzles or Creative Games
April 16, 2021
Women currently represent almost half of all gamers and are more likely to be found playing…
Report: Key Takeaways In APAC Gaming From Limelight Networks
March 20, 2021
Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Japanese Gaming Giant Konami Renews Asian Football Deal
January 27, 2021
Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…
Report: Newzoo Predicts Esports Trends For 2021
January 22, 2021
Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line
March 26, 2020
As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
Report: Chinese Gamers Are Receptive To Brands
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
China’s NetEase Collaborates With Marvel: Eyes Global Ambitions
May 24, 2019
Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
