Football

Samsung Targets Africa's Football Fans

January 15, 2010

South Korea's Samsung Electronics has announced its agreement to sponsor the Orange Africa Cup of Nations as part of a four-year campaign to raise its profile on the…

CSL Tops China's Professional League Earnings

November 11, 2009

The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.

Coca-Cola Sponsors Youth Football Development in India

October 19, 2009

Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…

V-League Team Gets Telco Name Takeover

September 29, 2009

V-League team Thể CÃ´ng FC will change its name after receiving sponsorship from Viettel, Vietnam's Military Telecom Corporation.

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…

Coca-Cola Supports All India Junior Football Comp

September 2, 2009

The Coca-Cola Company has signed an agreement with the All India Football Federation, agreeing to support junior football development across the country through sponsorship of the U-16 Mir…

Indonesian FC Searches for Sponsors After Government Takeover

August 18, 2009

Indonesian company PT Pupuk Kaltim (PKT) has ended its funding of PKT Bontang FC, deciding to turn ownership of the club over to the local City Government of…

Samsung Renews Deal with Chelsea FC

July 16, 2009

Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…

AirAsia May Sponsor Manchester United

March 13, 2009

Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…