Football

V-League Team Gets Telco Name Takeover

September 29, 2009

V-League team Thể CÃ´ng FC will change its name after receiving sponsorship from Viettel, Vietnam's Military Telecom Corporation.

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…

Coca-Cola Supports All India Junior Football Comp

September 2, 2009

The Coca-Cola Company has signed an agreement with the All India Football Federation, agreeing to support junior football development across the country through sponsorship of the U-16 Mir…

Indonesian FC Searches for Sponsors After Government Takeover

August 18, 2009

Indonesian company PT Pupuk Kaltim (PKT) has ended its funding of PKT Bontang FC, deciding to turn ownership of the club over to the local City Government of…

Samsung Renews Deal with Chelsea FC

July 16, 2009

Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…

AirAsia May Sponsor Manchester United

March 13, 2009

Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…

Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike

November 7, 2008

The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.

Saigon Jewellery Corporation to Sponsor International Football Tournament

September 24, 2008

The Saigon Jewellery Corporation will sponsor the Ho Chi Minh City International Football Tournament, to be held 1-5 October. The event will draw teams from Myanmar, Turkmenistan and…