Football

Samsung Renews Deal with Chelsea FC

July 16, 2009

Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…

AirAsia May Sponsor Manchester United

March 13, 2009

Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…

Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike

November 7, 2008

The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.

Saigon Jewellery Corporation to Sponsor International Football Tournament

September 24, 2008

The Saigon Jewellery Corporation will sponsor the Ho Chi Minh City International Football Tournament, to be held 1-5 October. The event will draw teams from Myanmar, Turkmenistan and…

STATS LLC to Service Asian Football Including World Cup Qualifiers

September 23, 2008

The World Sport Group this week announced that STATS LLC will be the official data source for top Asian Football Confederation (AFC) events. As part of this multi-year…

Everton to remove alcohol sponsor from playing strip

June 11, 2008

English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…

Asian online gambling company turned away from Cardiff City deal

May 31, 2008

The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.