Football

King Power for Leicester City

August 13, 2010

Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…

Deccan XI Receive Pune's First Corporate Football Sponsorship

August 11, 2010

India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

Gambling deal to be dropped on religious grounds

July 21, 2010

William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.

FIFA World Cup website scores "own goal" in Asia

July 20, 2010

The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…

Blue Mountain Sponsors AFC Presidents Cup Finals in Myanmar

July 7, 2010

Blue Mountain soft drinks will be the main sponsor of the upcoming Asian Football Confederation President's Cup Finals in Rangoon. The Burma Football Federation has announced the partnership,…

McDonalds Malaysia to Screen World Cup Live

June 10, 2010

McDonaldâ€™s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.

Tiger Beer and Samsung Sponsor Premier League in Singapore

June 4, 2010

Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.

FIFA Sponsorship and Investment Plans for Vietnam

March 5, 2010

FIFA is preparing to implement a development programme aimed at enticing investors and sponsors to the Vietnam Football Federation.

Net Portal Sponsors Cambodia's PKRFC

January 22, 2010

Cambodia's Preah Khan Reach football club has gained support for this year's Samdech Hun Sen Cup campaign, signing an agreement with local internet portal Sabay.