Football

Tiger Beer and Samsung Sponsor Premier League in Singapore

June 4, 2010

Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.

FIFA Sponsorship and Investment Plans for Vietnam

March 5, 2010

FIFA is preparing to implement a development programme aimed at enticing investors and sponsors to the Vietnam Football Federation.

Net Portal Sponsors Cambodia's PKRFC

January 22, 2010

Cambodia's Preah Khan Reach football club has gained support for this year's Samdech Hun Sen Cup campaign, signing an agreement with local internet portal Sabay.

Samsung Targets Africa's Football Fans

January 15, 2010

South Korea's Samsung Electronics has announced its agreement to sponsor the Orange Africa Cup of Nations as part of a four-year campaign to raise its profile on the…

CSL Tops China's Professional League Earnings

November 11, 2009

The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.

Coca-Cola Sponsors Youth Football Development in India

October 19, 2009

Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…

V-League Team Gets Telco Name Takeover

September 29, 2009

V-League team Thể CÃ´ng FC will change its name after receiving sponsorship from Viettel, Vietnam's Military Telecom Corporation.

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…

Coca-Cola Supports All India Junior Football Comp

September 2, 2009

The Coca-Cola Company has signed an agreement with the All India Football Federation, agreeing to support junior football development across the country through sponsorship of the U-16 Mir…

Indonesian FC Searches for Sponsors After Government Takeover

August 18, 2009

Indonesian company PT Pupuk Kaltim (PKT) has ended its funding of PKT Bontang FC, deciding to turn ownership of the club over to the local City Government of…