April 9, 2012
Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
January 5, 2012
AirAsia will be the away jersey sponsor of the Queens Park Rangers Premier League football club.
August 24, 2011
Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailand’s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
April 13, 2011
Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…
February 28, 2011
Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
October 14, 2010
Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…