August 24, 2011
Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailand’s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
April 13, 2011
Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…
February 28, 2011
Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
October 14, 2010
Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…
August 13, 2010
Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…
August 11, 2010
India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…
July 29, 2010
ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...