Football

AIFF Postpone I-League Search for Sponsors

November 10, 2010

An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…

CP Foods sponsors Buriram PEA FC

October 14, 2010

Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.

Tune Group replaces AirAsia as sponsor of match officials

August 13, 2010

Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…

King Power for Leicester City

August 13, 2010

Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…

Deccan XI Receive Pune's First Corporate Football Sponsorship

August 11, 2010

India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

Gambling deal to be dropped on religious grounds

July 21, 2010

William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.

FIFA World Cup website scores "own goal" in Asia

July 20, 2010

The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…

Blue Mountain Sponsors AFC Presidents Cup Finals in Myanmar

July 7, 2010

Blue Mountain soft drinks will be the main sponsor of the upcoming Asian Football Confederation President's Cup Finals in Rangoon. The Burma Football Federation has announced the partnership,…