Football

QPR Builds on Asian Roots with an ASEAN Tour and Sponsor Outreach in Korea

June 26, 2012

Tony Fernandes, the owner of English Premier League club Queens Park Rangers, is looking to build on the club's new Asian roots by reaching out to markets that…

AirAsia renews and expands QPR deal

May 21, 2012

AirAsia has renewed and expanded its sponsorship of English Premier League club, the Queens Park Rangers for a further year.

Nike extends AFC sponsorship

May 15, 2012

Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.

Huawei dips toe in the water by sponsoring Spanish La Liga team

April 9, 2012

Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.

3K Battery sponsors EPL giant Liverpool

February 2, 2012

Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.

AirAsia sponsors Queens Park Rangers away strip

January 5, 2012

AirAsia will be the away jersey sponsor of the Queens Park Rangers Premier League football club.

Thai AirAsia becomes major football sponsor in Thailand

August 24, 2011

Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailandâ€™s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…

Huawei becomes major sponsor of 2011 Italian Supercup

July 15, 2011

Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…

FxPro becomes AFC major sponsor

April 13, 2011

Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…