Football

AirAsia signs QPR stadium deal

May 16, 2013

Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.

Pepsi signs deal with Asian Football Development Project

April 9, 2013

PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…

Carlsberg becomes Chinese Super League sponsor

April 4, 2013

Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).

Manchester United renews Singha deal

January 31, 2013

English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…

Manchester United signs Japanese paint sponsor

January 21, 2013

English Premier League club, Manchester United has continued to sign new sponsors from Asia, the latest deal being with Japanese paint manufacturer, Kansai.

Barclays returns as sponsor of Asia Trophy

January 18, 2013

London headquartered financial services company Barclays, has renewed its sponsorship of a pre-season football tournament called the Asia Trophy, which will take place in Hong Kong in July.

Manchester United signs two more Asia facing deals

January 16, 2013

English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.

Malaysia's Young Tigers may sign Suzuki for S League

December 2, 2012

The Football Association of Malaysia is close to signing Suzuki Malaysia as the title sponsor of the Harimau Muda A squad when it compete in the Singapore League.

Tiger renews street football naming rights deal

November 30, 2012

Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.

IMG CCTV joint venture to reinvigorate China Super League

October 22, 2012

Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…