Football

FIFA and Visa Renew Partnership Deal

January 14, 2014

FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.

Myanmar Football Federation Secures Sponsorship Deal

December 5, 2013

Ahead of the 27th SEA Games (December 11 to 22) Myanmar football has received a significant sponsorship boost from Qatari telco company, Ooredoo.

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

IMG-Reliance & Star India Collaborate On Super Football League

October 23, 2013

IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.

Liverpool FC Primed For India Expansion With Youth Academy

October 17, 2013

English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…