Football

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

IMG-Reliance & Star India Collaborate On Super Football League

October 23, 2013

IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.

Liverpool FC Primed For India Expansion With Youth Academy

October 17, 2013

English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…

Swansea AFC Scores LG Electronics Deal

October 14, 2013

Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.

CR7 Gears Up For Lucrative Indian Innerwear Market

September 26, 2013

Real Madrid and Portuguese football star Cristiano Ronaldo, is set to launch his own line of CR7 innerwear for men and boys on November 1.

Airtel Rescues I-League With Title Sponsorship

September 24, 2013

In a promising coup for Indian football, homegrown telco giant Airtel was announced as title sponsor of the revamped 2013-14 season of the I-League, a couple of hours…

Bengaluru FC Announces Local Partnerships

September 19, 2013

Ahead of their debut season, Bengaluru FC, the South Indian city’s latest I-League club has announced their tie-ups with local partners.

Manda Fermentation Secures Red Devils Deal

September 13, 2013

One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.