Football

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…

Great Eastern Extends S-League Sponsorship Deal

February 17, 2014

Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.

AC Milan Secure Fujitsu Partnership

February 13, 2014

Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.

INSIGHT: Eurodata's latest consumption report shows shifts in sports programming (extract)

February 3, 2014

Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…

Garuda Clinches New Deal With LFC

January 28, 2014

English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.

Spain’s La Liga On Global Expansion

January 16, 2014

The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…

FIFA and Visa Renew Partnership Deal

January 14, 2014

FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.