Football

LFC Renews Courts Partnership

August 7, 2014

English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.

CIMB Sponsors Singapore Football Legend’s Sons

August 1, 2014

Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

Hero MotoCorp Branches Into ISL Partnership

July 21, 2014

Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…