Football

BOCG Life Partners Inaugural HK Premier League

August 25, 2014

The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.

Advan Partners Barca In Indonesia

August 22, 2014

Leading Indonesian telecommunications product manufacturer Advan has sealed a two-year regional sponsorship deal with FC Barcelona.

Qbao.com Partners Real Sociedad

August 13, 2014

Spanish football club Real Sociedad has sealed a sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.

Papa John's Gets A Slice Of CSL

August 8, 2014

American pizza chain Papa John’s has announced a deal to sponsor Chinese Super League outfit Beijing Guoan.

LFC Renews Courts Partnership

August 7, 2014

English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.

CIMB Sponsors Singapore Football Legend’s Sons

August 1, 2014

Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.