Football

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

AFC Champions League Shirt Snub Causes Controversy In Chinese Sports

November 26, 2015

Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s…

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Challenger Brand Creative Gets Heady With Valencia CF Partnership

November 13, 2015

With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to attract consumers.

Chinese Super League Energises With Red Bull... But Which Can is it?!

November 9, 2015

The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

FC Barcelona Expands Its Chinese Youth Football Mission

October 26, 2015

Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…