Football

CST Yearns To Improve Ajax FC’s Presence In China

August 13, 2015

Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership

August 4, 2015

Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.

New Partner for Inter in Yet Another Chinese Investment into European Football

July 28, 2015

With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Asian Club Football Giant Hooks Up With Etihad

July 17, 2015

Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

EPL Clubs Get Busy In Asia during the Off-season

July 3, 2015

With EPL pre-season tours in full swing, commercial activities in Asia have inevitably heightened as clubs try to close last minute deals in the region.