Football

It’s English Football Giants For Indian Tech Rivals

September 4, 2015

Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

It’s Not All Gloom In Malaysia As TM Expands Ties In Local Football

August 28, 2015

Telekom Malaysia (TM) has secured title sponsorship of the Malaysia Cup for the next three years, growing its pervasive influence in the domestic football scene.

CST Yearns To Improve Ajax FC’s Presence In China

August 13, 2015

Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership

August 4, 2015

Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.

New Partner for Inter in Yet Another Chinese Investment into European Football

July 28, 2015

With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…