Football

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

FC Barcelona Expands Its Chinese Youth Football Mission

October 26, 2015

Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

Mazda Poised For La Liga Title Sponsorship

October 13, 2015

Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.

Winning Chinese National Basketball Team Is Top Draw For Domestic TV Audiences

October 12, 2015

Basketball has proved once again it is the Number 1 sport in China, more so when the national team wins, as millions were enraptured in front of their…

FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner

October 7, 2015

Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.

Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape

October 2, 2015

Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…

ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations

September 23, 2015

Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…