Football

Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape

October 2, 2015

Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…

ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations

September 23, 2015

Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Japanese Heavy Machinery Giant Delves Deeper Into Football Sponsorship

September 14, 2015

In an active year for Japanese companies in the sports sponsorship arena, Yanmar Co., Ltd., has secured a deal with Thai Premier League football team Bangkok Glass and…

Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership

September 11, 2015

Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…

Another Chinese Sports Investment to "Borrow" European Football I.P.

September 7, 2015

The world’s leading dimethyl ether (DME) producers - that's a gas to you and us - China Energy Limited, has ventured into European club football with an almost…

It’s English Football Giants For Indian Tech Rivals

September 4, 2015

Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

It’s Not All Gloom In Malaysia As TM Expands Ties In Local Football

August 28, 2015

Telekom Malaysia (TM) has secured title sponsorship of the Malaysia Cup for the next three years, growing its pervasive influence in the domestic football scene.