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ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal
August 23, 2016
Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…
Major Asian Bookmaker Scores Partnership With Newly Promoted EPL Club
August 10, 2016
Asian online bookmaker TLCBET has struck a deal with the English Premier League’s new boys Middlesborough to become the club’s official betting and gaming partner.
Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?
August 8, 2016
Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…
Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership
July 26, 2016
Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…
Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience
July 25, 2016
The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Suzuki Continues Backing Asean's Biggest Football Tournament
July 20, 2016
Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.
More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia
July 13, 2016
Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
