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National Transport Operator Backs Singapore's Professional Football League. Why?
February 12, 2016
In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.
Sponsorship Crisis at Kedah FA Ahead Of M-League Season
February 9, 2016
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.
Sponsorship Woes Brew For Kedah FA Ahead Of M-League Season
February 9, 2016
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.
LG India Eyes Sporting Partnerships For Growth
February 8, 2016
LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…
Anomaly In S-League Sponsorship; Landmark Deal For Young Lions
February 2, 2016
Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts as the primary sponsor of S-League club Young Lions today.
Manchester United Flexes Commercial Clout In Indonesia
January 29, 2016
Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…
New Chinese Sponsor Causes Uproar In Portuguese Football
January 27, 2016
A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…
Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
Gunners Score Sponsorship Coup With Islamic Bank In Indonesia
January 18, 2016
Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.
Hisense Eyes European Growth With UEFA Partnership
January 15, 2016
Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.
