Football

Yanjing Beer Continues Partnering Team Dragon

March 28, 2016

With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

More Japanese Backing For Vietnam's Football Sponsorship Landscape

March 14, 2016

Z.com, a Japanese GMO Internet Group providing domain and hosting rights, has clinched a deal to become the latest sponsor of the Vietnamese national football teams, including the…

Another Sponsorship Coup For Malaysia’s Domestic Football

March 11, 2016

Malaysia’s fifth-largest telco U Mobile has become the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, beginning from the 2016 season.

Major Chinese Infant Food Splashes To Back Youth Football

March 7, 2016

With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…