Football

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

European Football Investment Beckons For Chinese Retail Giant

June 6, 2016

Chinese retail giant Suning Commerce Group Co Ltd (002024.SZ) is set to follow the likes of Recon Group, Dalian Wanda, China Media Capital Holdings and CITIC Capital Holdings…

ESPN Gets Ambitious In India's Growing Sports Industry

June 2, 2016

With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…

Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership

May 27, 2016

While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Real Estate Firm Raises Eyebrows With Irrational Legend Zidane

May 16, 2016

An unusual deal has been struck between French football legend, Zinedine Zidane, and Indian real estate developer Kanakia Spaces for its latest residential project in Mumbai.

Man City Exploit State Investment In China With New Partnerships

May 9, 2016

While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…

EPL’s West Brom Out To Game Asia With Record Shirt Deal

May 6, 2016

Middleweight English Premier League club West Bromwich Albion (WBA) has secured a shirt sponsorship deal with Asian-facing online gaming operator K8 Group from next season, replacing rival TLCBET.

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.