Football

India Is The Next Growth Frontier For Spain’s La Liga

July 5, 2016

The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…

Major Chinese Corporations Poised To Take Over Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Major Chinese Corporations Poised To Takeover Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Indian Sporting Scene Boosted By Branded Partnerships

June 30, 2016

More brands in India are associating with homegrown sports properties such as Pro Kabaddi League (PKL) and Indian Super League (ISL) as they attempt to engage consumers.

Indian Football Faces More Domestic Upheaval

June 28, 2016

The All India Football Federation (AIFF) is once again engulfed in more domestic upheaval.

FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements

June 24, 2016

Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

European Football Investment Beckons For Chinese Retail Giant

June 6, 2016

Chinese retail giant Suning Commerce Group Co Ltd (002024.SZ) is set to follow the likes of Recon Group, Dalian Wanda, China Media Capital Holdings and CITIC Capital Holdings…

ESPN Gets Ambitious In India's Growing Sports Industry

June 2, 2016

With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…

Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership

May 27, 2016

While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…