Football

AirAsia Finally Boards The K-Wave Flight

September 16, 2016

Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

Chinese National Football Teams Score Zegna As A Partner

August 30, 2016

Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…

ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal

August 23, 2016

Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…

Major Asian Bookmaker Scores Partnership With Newly Promoted EPL Club

August 10, 2016

Asian online bookmaker TLCBET has struck a deal with the English Premier League’s new boys Middlesborough to become the club’s official betting and gaming partner.

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership

July 26, 2016

Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…