December 2, 2016
ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
November 9, 2016
Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
October 31, 2016
Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.
October 26, 2016
Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
October 5, 2016
Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.