Football

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

Chinese National Football Teams Score Zegna As A Partner

August 30, 2016

Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…

ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal

August 23, 2016

Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…

Major Asian Bookmaker Scores Partnership With Newly Promoted EPL Club

August 10, 2016

Asian online bookmaker TLCBET has struck a deal with the English Premier League’s new boys Middlesborough to become the club’s official betting and gaming partner.

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership

July 26, 2016

Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…

Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.

Suzuki Continues Backing Asean's Biggest Football Tournament

July 20, 2016

Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.