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City Football Group Eyes Asian Expansion
March 28, 2017
City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Media Spending Fuels India’s Sport Sponsorship Market In 2016
March 20, 2017
Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…
North Korea-Malaysia Diplomatic Row Spillovers Into Football
March 13, 2017
The diplomatic row between North Korea and Malaysia following the assassination of Kim Jong Nam - the estranged half-brother of Pyongyang’s dictator Kim Jong Un, at KL International…
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
Laos Football Dealt A Match Fixing Blow
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…
Pepsi Max Fizzes With Global Content Partnership For UCL
February 10, 2017
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams
February 2, 2017
The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.
