Football

FIFA Signs Up Asia's Biggest Sponsor

June 1, 2017

The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…

Chinese Insurance Giant Doubles CSL Investment

May 22, 2017

Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.

RHB: the Most Loyal Malaysian Sponsor in Singapore

May 12, 2017

RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…

Chinese Women’s Football: The First of Many Defaults for LeSports?

May 4, 2017

LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).

Popular Baijiu Brand Targets Affluents Via Chinese MMA

April 25, 2017

Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.

Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups

April 17, 2017

Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.