Football

Konka Gets Back Into Sponsorship Game With La Liga Collab

July 31, 2017

Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.

Traveloka Continues Sponsorship Spree

July 28, 2017

Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

Chinese Bookmaker Latches Onto Werder Bremen

July 6, 2017

Bundesliga club Werder Bremen has announced a new partnership with the Chinese company Heji18.com.

FIFA Signs Up Asia's Biggest Sponsor

June 1, 2017

The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…

Chinese Insurance Giant Doubles CSL Investment

May 22, 2017

Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.

RHB: the Most Loyal Malaysian Sponsor in Singapore

May 12, 2017

RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…

Chinese Women’s Football: The First of Many Defaults for LeSports?

May 4, 2017

LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).