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Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia
April 12, 2017
In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…
Hisense Yuans On With FIFA
April 10, 2017
After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…
Football Clubs Propel eSports Growth
April 3, 2017
European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.
City Football Group Eyes Asian Expansion
March 28, 2017
City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Media Spending Fuels India’s Sport Sponsorship Market In 2016
March 20, 2017
Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…
North Korea-Malaysia Diplomatic Row Spillovers Into Football
March 13, 2017
The diplomatic row between North Korea and Malaysia following the assassination of Kim Jong Nam - the estranged half-brother of Pyongyang’s dictator Kim Jong Un, at KL International…
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
Laos Football Dealt A Match Fixing Blow
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…
