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Football
RHB: the Most Loyal Malaysian Sponsor in Singapore
May 12, 2017
RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…
Chinese Women’s Football: The First of Many Defaults for LeSports?
May 4, 2017
LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups
April 17, 2017
Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…
Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia
April 12, 2017
In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…
Hisense Yuans On With FIFA
April 10, 2017
After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…
Football Clubs Propel eSports Growth
April 3, 2017
European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.
City Football Group Eyes Asian Expansion
March 28, 2017
City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Media Spending Fuels India’s Sport Sponsorship Market In 2016
March 20, 2017
Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…
