Football

Man City Flexes Ambition With Latest Global Fan Engagement Tool

August 8, 2017

Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.

Hisense Continues Investing In The Beautiful Game

August 3, 2017

Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.

Sony Re-Emerges at the International Champions Cup

August 1, 2017

At the recently completed International Champions Cup in Singapore, one sponsor stood out for two reasons - its re-emergence in the Sponsorship space, and their above average activation…

Konka Gets Back Into Sponsorship Game With La Liga Collab

July 31, 2017

Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.

Traveloka Continues Sponsorship Spree

July 28, 2017

Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

Chinese Bookmaker Latches Onto Werder Bremen

July 6, 2017

Bundesliga club Werder Bremen has announced a new partnership with the Chinese company Heji18.com.

FIFA Signs Up Asia's Biggest Sponsor

June 1, 2017

The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…

Chinese Insurance Giant Doubles CSL Investment

May 22, 2017

Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.