Football

Juventus FC Grows Commercial Presence In Asia

October 23, 2017

Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

Netflix Chills With Juventus

October 13, 2017

The OTTs are encroaching into the world of sports content more and more. The latest deal in the space is from Netflix who has partnered with the Italian…

Trouble Brews For AC Milan’s Chinese Owner

October 10, 2017

The owner of AC Milan Yonghong Li could see his investment in the club recalled by the Chinese government as part of its crackdown on foreign spending.

The Rise and Rise of Digital Billboard Replacement Technology

October 3, 2017

Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Deezer Bets On EPL's Popularity To Drive APAC Growth

September 29, 2017

Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.

Rakuten Nabs Another Major Sports Shirt Sponsorship Deal

September 26, 2017

In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Real Madrid Gets Techy In China

September 13, 2017

Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.