Football

La Liga Hopes To Entice Fans With Free Matches

February 21, 2018

La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Malaysian Football Crosses US$200m Mark With Landmark Deals

February 2, 2018

The commercial deals just keep getting bigger for Malaysian football in 2018, scoring a landmark brace from iflix and Telekom Malaysia's unifi this week.

Troubled AC Milan Bets On Asian Bookie Partnership

January 11, 2018

Italian football club AC Milan has announced a multi-year sponsorship deal with online betting platform Vwin.

Chinese Sponsorship Woes For La Liga’s Real Sociedad

January 3, 2018

La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…

Thai Airways’ Domestic Sponsorship Spend Dips; Bids For Overseas Platforms

December 1, 2017

The English Football League (EFL) - the organising body for the second, third and fourth tiers of English club soccer - has managed to swing Thai Airways away…

Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement

November 10, 2017

Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…