Football

Trouble Brews For AC Milan’s Chinese Owner

October 10, 2017

The owner of AC Milan Yonghong Li could see his investment in the club recalled by the Chinese government as part of its crackdown on foreign spending.

The Rise and Rise of Digital Billboard Replacement Technology

October 3, 2017

Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Deezer Bets On EPL's Popularity To Drive APAC Growth

September 29, 2017

Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.

Rakuten Nabs Another Major Sports Shirt Sponsorship Deal

September 26, 2017

In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Real Madrid Gets Techy In China

September 13, 2017

Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…

Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand

August 23, 2017

In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…

Courts Asia Set To Increase Marketing Spends With Regional Expansion

August 14, 2017

When we recall home furnishing and electronics retailer Courts moves in the sports and content landscape, we probably think of its prior football partnerships, namely a regional deal…