Register
to get articles and more to your inbox
News & insights
Archive
Directory
Football
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Manchester City Surprises With Cambodian Beer Deal
October 30, 2017
Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
Juventus FC Grows Commercial Presence In Asia
October 23, 2017
Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.
Ganten: Chinese Water Brand Shifting From Domestic To International
October 19, 2017
Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.
Netflix Chills With Juventus
October 13, 2017
The OTTs are encroaching into the world of sports content more and more. The latest deal in the space is from Netflix who has partnered with the Italian…
Trouble Brews For AC Milan’s Chinese Owner
October 10, 2017
The owner of AC Milan Yonghong Li could see his investment in the club recalled by the Chinese government as part of its crackdown on foreign spending.
The Rise and Rise of Digital Billboard Replacement Technology
October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
Deezer Bets On EPL's Popularity To Drive APAC Growth
September 29, 2017
Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.
