Football

Tinder Swipes Right On Man City

April 7, 2018

A match made in technology heaven? Dating app Tinder has scored a multi-year partnership with English Premier League leaders Manchester City, in a clear signal that this technology…

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.

Luis Suarez Scores Another Asian Brand Endorsement Deal

March 28, 2018

Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

Bangkok Airways Soars With Borussia Dortmund

March 16, 2018

Bangkok Airways has struck a regional partnership deal reportedly in the US$1m range with Bundesliga kingpin Borussia Dortmund earlier this week.

Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal

March 9, 2018

Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…

What Does Sportradar’s PFL Deal Herald For The Filipino Football Industry?

February 27, 2018

The Philippines Football League (PFL), the top-tier of club football in the Asean nation, has agreed a multi-year partnership with the performance data business Sportradar.

La Liga Hopes To Entice Fans With Free Matches

February 21, 2018

La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Malaysian Football Crosses US$200m Mark With Landmark Deals

February 2, 2018

The commercial deals just keep getting bigger for Malaysian football in 2018, scoring a landmark brace from iflix and Telekom Malaysia's unifi this week.